More simple travis link style

1 files changed, 2 insertions, 1 deletions

diff --git a/README.md b/README.md
index 92490bd4..c8279421 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@
 
 **Author:** Tom Christie.  [Follow me on Twitter][twitter]
 
-[![Build Status](https://secure.travis-ci.org/tomchristie/django-rest-framework.png?branch=restframework2)][travis]
+[![build-status-image]][travis]
 
 # Overview
 
@@ -80,6 +80,7 @@ CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY,
 OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE 
 OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.
 
+[build-status-image]: https://secure.travis-ci.org/tomchristie/django-rest-framework.png?branch=restframework2
 [travis]: http://travis-ci.org/tomchristie/django-rest-framework?branch=restframework2
 [twitter]: https://twitter.com/_tomchristie
 [docs]: http://tomchristie.github.com/django-rest-framework/