docs(guide/directive): fix transclusion example

The example about transclusion and scopes worked only because the order of `scope` and `element`
arguments is wrong, which means that the `name' property of the scope is not really being updated.
To really work, the directive has to define its own scope, either a new child scope or, as is more
common with transclusion, an isolated scope.

Closes #4774

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